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Business research methods

Product Code: dba7207
Weight: 0.00kg

Price: Rs500

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Business research methods SOLVED PAPERS AND GUESS 

 

Product Details: anna university Business research methods SOLVED PAPERS AND GUESS 

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

  

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DBA 7207  Business research methods

UNIT I  INTRODUCTION  -  Business Research  –  Definition and Significance  –  the research 
process  –  Types of Research  –  Exploratory and causal Research  –  Theoretical and 
empirical Research – Cross –Sectional and time –  series Research – Research questions / 
Problems  –  Research objectives  –  Research hypotheses  –  characteristics  –  Research in 
an evolutionary perspective – the role of theory in research.
UNIT II  RESEARCH DESIGN AND MEASUREMENT   -  Research design  –  Definition  –
types of research design  –  exploratory and causal research design  –  Descriptive and 
experimental design  –  different types of experimental design  –  Validity of findings  –
internal and external validity  –  Variables in Research  –  Measurement and scaling  –
Different scales – Construction of instrument – Validity and Reliability of instrument.
UNIT III  DATA COLLECTION  -  Types of data  –  Primary Vs Secondary data  –  Methods of 
primary data collection  –  Survey Vs Observation  –  Experiments  –  Construction of 
questionnaire and instrument  –  Validation of questionnaire  –  Sampling plan  –  Sample 
size  –  determinants optimal sample size  –  sampling techniques  –  Probability Vs Non–
probability sampling methods.
UNIT IV  DATA PREPARATION AND ANALYSIS  -  Data Preparation  –  editing  –  Coding  –
Data entry – Validity of data – Qualitative Vs Quantitative data analyses – Bivariate and 
Multivariate statistical techniques  –  Factor analysis  –  Discriminant analysis  –  cluster 
analysis  –  multiple regression and correlation  –  multidimensional scaling  –  Application 
of statistical software for data analysis.
UNIT V  REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH -Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability 
– comprehension – tone – final proof – report format – title of the report – ethics in 
research – ethical behaviour of research – subjectivity and objectivity in research.

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