Mehta Solutions CONSUMER BEHAVIOUR Alagappa  university mba CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS.. Product #: 7MBA3EE Regular price: Rs390 Rs390

CONSUMER BEHAVIOUR

Product Code: 7MBA3EE
Weight: 0.00kg

Price: Rs390

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Alagappa university mba CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS

 

Product Details: Alagappa university mba CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2018-19

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Alagappa University book solutions now mehta solutions brings top solutions for Alagappa university  SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Alagappa University .questions and answers are specially design specially for Alagappa University students .

  Please note: All products sold on mbabooksindia.com  are brand new and 100% genuine

 

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

 PH: 07011511310 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 

II YEAR – III SEMESTER

COURSE CODE: 7MBA3EE

 

ELECTIVE COURSE – MARKETING-CONSUMER BEHAVIOUR

 

 

Unit  I

 

Introduction to Consumer Behaviour – Marketing Concept and the discipline of Consumer Behaviour – Customer Value, Satisfaction and Retention – Consumer Research Process – Market Segmentation and Positioning.

 

Unit  II

 

Psychological Influences on Consumer Behaviour: Consumer needs, Goals and Motivation – Personality and Consumer Behaviour – Consumer Perception.

 

Unit  III

 

Consumer Learning, Memory and Involvement – Consumer Attitude - Formation Attitude Change Strategies – Communication and Consumer Behaviour.

 

Unit  IV

 

Sociological Influences on Consumer Behaviour: Influence of Culture and Subculture – Social Class Influences – Reference Group and Family Influences – Household Decision Making – Communication within Groups and Opinion Leadership.

 

Unit  V

 

Consumer Decision Making Process: Situational Variables - Problem Recognition – Information Search – Evaluation of Alternatives – Outlet Selection and Purchase – Post-Purchase Action.  Innovations and the Diffusion Process – Organisational Buyer Behaviour.

 

1. Books by courier

2. Delivery in 5-7 days

3. Courier india only

4. Rating of product : largest selling