Mehta Solutions CONSUMER BEHAVIOUR TELANGANA UNIVERSITY CONSUMER BEHAVIOUR .. Product #: TU025 Regular price: Rs500 Rs500

CONSUMER BEHAVIOUR

Product Code: TU025
Weight: 0.00kg

Price: Rs500

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CONSUMER BEHAVIOUR     SOLVED PAPERS AND GUESS 

 

Product Details: TELANGANA UNIVERSITY CONSUMER BEHAVIOUR 

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other TELANGANA UNIVERSITY book solutions now mehta solutions brings top solutions for TELANGANA UNIVERSITY CONSUMER BEHAVIOUR    contains previous year solved papers plus faculty important questions and answers specially for TELANGANA UNIVERSITY .questions and answers are specially design specially for TELANGANA UNIVERSITY students .

  Please note: All products sold on mbabooksindia.com  are brand new and 100% genuine

 

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

CONSUMER BEHAVIOUR 

UNIT-I
Consumer Behaviour and Marketing Action - An overview - Consumer involvement - Decision-Making Processes - Purchase Behaviour and Marketing Implications - Consumer Behaviour Models.

UNIT-II
Environmental influences on Consumer Behaviour - Cultural influences - Social class-Reference groups and family influences - Opinion leadership and the diffusion of innovations-Marketing implications of the above influences.

UNIT-III
Consumer buying behaviour - Marketing implications - Consumer perceptions-Learning and attitudes - Motivation and personality-Psychographics - Values and Lifestyles, Click-o-graphic.

UNIT-IV
Strategic marketing applications - Market segmentation strategies - Positioning strategies for existing and new products, Re-positioning, Perceptual Mapping - Marketing communication - Store choice and shopping behaviour - In-Store stimuli, store image and loyalty - Consumerism - Consumer rights and Marketers' responsibilities.

UNIT-V
The Global Consumer Behaviour and Online buying behaviour - Consumer buying habits and perceptions of emerging non-store choices - Research and applications of consumer responses to direct marketing approaches - Issues of privacy and ethics

 

 

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