Alagappa university mba MARKETING COMMUNICATIONS SOLVED PAPERS AND GUESS
Product Details: Alagappa university mba MARKETING COMMUNICATIONS SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Alagappa University book solutions now mehta solutions brings top solutions for Alagappa university SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Alagappa University .questions and answers are specially design specially for Alagappa University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
II YEAR – III SEMESTER
COURSE CODE: 7MBA3ED
ELECTIVE COURSE – MARKETING - MARKETING COMMUNICATIONS
Communication Process –Concept and Process of Integrated Marketing Communications (IMC) - Elements of IMC - IMC Message Design: AIDA model - Ethics and social responsibility in IMC campaigns.
Introduction to Advertisement – Concept and definition of advertisement - Advertising Media – Media plan – Type and choice criteria – Reach and frequency of advertisements – Cost of advertisements – related to sales – Media strategy and scheduling
Design and Execution of Advertisements – Message development – Different types of advertisements – Layout – Design appeal – Copy structure – Advertisement production – Print – Radio, T.V. and Web advertisements – Measuring impact of advertisements
Introduction to sales promotion – Scope and role of sale promotion – Definition – Objectives of sales promotion – sales promotion techniques – Trade oriented and consumer oriented - Sales promotion Campaign.
Public relations: meaning, process, advantages and disadvantages – Publicity: meaning, goals and tools. Web publicity and Social media
Sources of working capital: Bank credit – Tandon & chore committee recommendations – commercial papers – inter corporate deposits – bills discounting – certificate of deposits – factoring – control of working capital: ratios for controlling working capital – fund flow and cash flow analysis.
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