Mehta Solutions MARKETING COMMUNICATIONS Alagappa  university mba MARKETING COMMUNICATIONS SOLVED PAPERS AND GUESS.. Product #: 7MBA3ED Regular price: Rs500 Rs500

MARKETING COMMUNICATIONS

Product Code: 7MBA3ED
Weight: 0.00kg

Price: Rs500

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Alagappa university mba MARKETING COMMUNICATIONS SOLVED PAPERS AND GUESS

 

Product Details: Alagappa university mba MARKETING COMMUNICATIONS SOLVED PAPERS AND GUESS

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Alagappa University book solutions now mehta solutions brings top solutions for Alagappa university  SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Alagappa University .questions and answers are specially design specially for Alagappa University students .

  Please note: All products sold on mbabooksindia.com  are brand new and 100% genuine

 

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

 PH: 07011511310 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 

II YEAR – III SEMESTER

COURSE CODE: 7MBA3ED

 

ELECTIVE COURSE – MARKETING - MARKETING COMMUNICATIONS

 

 

Unit I

 

Communication Process –Concept and Process of Integrated Marketing Communications (IMC) - Elements of IMC - IMC Message Design: AIDA model - Ethics and social responsibility in IMC campaigns.

 

Unit II  

 

Introduction to Advertisement – Concept and definition of advertisement - Advertising Media – Media plan – Type and choice criteria – Reach and frequency of advertisements – Cost of advertisements – related to sales – Media strategy and scheduling

 

Unit III  

 

Design and Execution of Advertisements – Message development – Different types of advertisements – Layout – Design appeal – Copy structure – Advertisement production – Print – Radio, T.V. and Web advertisements – Measuring impact of advertisements

 

Unit IV  

 

Introduction to sales promotion – Scope and role of sale promotion – Definition – Objectives of sales promotion – sales promotion techniques – Trade oriented and consumer oriented - Sales promotion Campaign.

 

Unit V  

 

Public relations: meaning, process, advantages and disadvantages – Publicity: meaning, goals and tools. Web publicity and Social media

 

 

Unit V

 

Sources of working capital: Bank credit – Tandon & chore committee recommendations – commercial papers – inter corporate deposits – bills discounting – certificate of deposits – factoring – control of working capital: ratios for controlling working capital – fund flow and cash flow analysis.

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