MANAGERIAL ECONOMICS

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

MANAGERIAL ECONOMICS 

UNIT-I
Nature and Scope of Managerial Economics-Opportunity Cost- Discounting Principle- Time Perspective- Incremental Concept-Marginalism Concept- Equi-Marginalism Concept-Econometric Models-Single Equation Models and Multiple Equation Models - Role of Managerial Economics in Decision Making-Role of Managerial Economist - Relation with other disciplines.

UNIT-II
Demand Analysis-Concept of Demand-Determinants of Demand- Elasticity of Demand: Price, Income and Cross Elasticity of Demand - Managerial Applications of Elasticity of Demand- Demand Forecasting- Techniques- Accuracy of Forecasts.

UNIT-III
Production and Cost Analysis- Production Function- Cobb Douglas and CES Production functions-Law of Diminishing Returns to Scale-Optimal Combination of Input Factors -Expansion path and ridge lines-Economies and Diseconomies of scale. Cost analysis- Economic and Accounting Costs - Cost-volume Profit Analysis.

UNIT-IV
Market Structure and Modern Pricing Practices-Price Determination under Perfect Competition- Monopoly and Monopolistic Competition- Competitive Pricing and Non-Pricing Strategies- Pricing Discrimination Using Coupons and Rebates - Peak load pricing - Bundling - Bundling as a Pre-Entry Strategy-Transfer pricing.

UNIT-V
Game Theory And Competitive Strategy- Concept- Dominant Strategy- Nash Equilibrium-Prisoners Dilemma- Infinitely Repeated Games and Finitely Repeated Games-Application of Game Theory for formulating strategies by firms in Oligopoly