CONSUMER BEHAVIOR
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Rs500
Gitam university mba CONSUMER BEHAVIOR SOLVED PAPERS AND GUESS
Product Details: Gitam university CONSUMER BEHAVIOR SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba CONSUMER BEHAVIOR SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
CONSUMER BEHAVIOR
UNIT-I: Introduction to Consumer Behaviour: Determinants of consumer behaviour, impact of consumer behaviour on segmentation, targeting and positioning.
UNIT-II: Psychological Foundations of Consumer Behaviour: Consumer motivation, consumer perception, personality and consumer behaviour, information processing, memory organisation and function, attitude formation and attitude change.
UNIT-III: Learning and Consumer Behaviour: Behavioural learning theories - Classical Conditioning, Instrumental Conditioning; Cognitive Learning - Learning Theory and Involvement Theory.
UNIT-IV: Social and Cultural Environment: Influence of family, social class and family life cycle, influence of culture and cross culture.
UNIT-V: Consumer Decision Processes: High and low Involvement, prepurchase processes, purchase, post-purchase processes, consumption and evaluation,brand loyalty and repeat purchase behavior
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