Services Marketing SOLVED PAPERS AND GUESS

Product Details: Rohtak   UNIVERSITY Services Marketing

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

ABOUT THE BOOK

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If you find yourself getting fed up and frustrated with other Rohtak   UNIVERSITY book solutions now mehta solutions brings top solutions for Rohtak   UNIVERSITY Services Marketing REPORT book contains previous year solved papers plus faculty important questions and answers specially for Rohtak   UNIVERSITY .questions and answers are specially design specially for Rohtak   UNIVERSITY students .

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Services Marketing

UNIT I
Introduction to Services: Service and Technology, Goods versus Services, Service Marketing Mix, Gap model of Services, important service industries-Hospitality and Tourism, Transportation, Telecom, Banking and Insurance, Education and Entertainment, Healthcare. Service classification and challenges in Service Business.
UNIT II
Focus on the Customer: Consumer Behaviour in Services, Customer Expectation of Services, and Customer perception of services. Elements in an effective services marketing research programme, Building customer
relationship, Relationship development strategies, Reasons of Service failure, Service recovery and strategies.
UNIT III
Aligning Service design and standards: Challenges of Services Innovation and design, new service development process Service Blueprinting, Customer-defined service standards and its types, Physical evidence and types of servicescape, Strategic roles of servicescape
UNIT IV
Delivering and performing services: Employees role in service delivery, Customers role in service delivery, Delivering services through intermediaries and electronic channels, Strategies for matching capacity and demand, Key service communication challenges, Approaches to pricing services, Financial and Economic impact of services.