Mehta Solutions Financial Service Marketing INDRAPRASTHA UNIVERSITY Financial Service Marketing       .. Product #: MFA-218 Regular price: Rs500 Rs500

Financial Service Marketing

Product Code: MFA-218
Weight: 0.00kg

Price: Rs500

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Financial Service Marketing SOLVED PAPERS AND GUESS 

 

Product Details: PUNE UNIVERSITY Financial Service Marketing

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other INDRAPRASTHA UNIVERSITY book solutions now mehta solutions brings top solutions for INDRAPRASTHA UNIVERSITY Financial Service Marketing
   REPORT 
book contains previous year solved papers plus faculty important questions and answers specially for INDRAPRASTHA UNIVERSITY .questions and answers are specially design specially for INDRAPRASTHA UNIVERSITY students .

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  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Financial Service Marketing

Unit I
Meaning and nature of services, classification of services, Customer Expectations and Perceptions; Defining and Measuring Service Quality (Servequal and Servepref); GAPs Model; Defining and Measuring Customer Satisfaction. (12 Hours)
Unit II
Services Design and Development; Service Blueprinting; Service Process; Physical Evidence and Services cape. Pricing of services. (10 Hours)
Unit III
Services Distribution Management; Managing the Integrated Services Communication Mix; Managing Services Personnel. Marketing, (10 Hours)
Unit IV
CRM- Customer Relationship Management- Concept and principles, Relationship Building strategies, Banking services and Insurance Services. Services Marketing in Banking and Insurance emerging trends in financial services retailing

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