Marketing Management
Price:
Rs500
Marketing Management SOLVED PAPERS AND GUESS
Product Details: PUNE UNIVERSITY Marketing Management
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other INDRAPRASTHA UNIVERSITY book solutions now mehta solutions brings top solutions for INDRAPRASTHA UNIVERSITY Marketing Management REPORT book contains previous year solved papers plus faculty important questions and answers specially for INDRAPRASTHA UNIVERSITY .questions and answers are specially design specially for INDRAPRASTHA UNIVERSITY students .
Please note: All products sold on mbabooksindia.com are brand new and 100% genuine
- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Marketing Management
Unit I
Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept of Customer Value, Marketing Management Process-An Overview; Concept of Marketing Mix; Understanding Marketing Environment; Consumer and Organization Buyer Behavior; Demand Forecasting; Market Segmentation, Targeting and Positioning; Over View of Competitive Marketing Strategies. (12 Hours)
Unit II
Product and Pricing Decisions: Product Concept; Product Classifications; Product Levels; Product Differentiation; Product Mix; Product Line Decisions; Product Life Cycle-Concept & Strategies; Packaging; Brand and Branding Strategies; New Product Development Process; Pricing-Pricing Objectives, Determinants of Price, Pricing Methods & Strategies. (10 Hours)
Unit III
Promotion and Distribution Decisions: Promotion Mix-Advertising, Personal Selling, Publicity, Direct Marketing and Sales Promotion; Integrated Marketing Communication, Channels of Distribution; Functions of Intermediaries; Channel Design Decisions, Selecting Channel Members; Channel Management; Emerging Channels of Distribution. (10 Hours)
Unit IV
Contemporary Marketing Trends and Issues: Rural Marketing, Social Marketing; Green Marketing; Digital Marketing; Ethical Issues in Marketing. Introduction to Marketing Analytics.
1. Books by courier
2. Delivery in 5-7 days
3. Courier india only
4. Rating of product : largest selling
