FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

BUSINESS RESEARCH METHOD

Unit-I
Business research; its concept, nature, scope, need and managerial value of business research; components of theory –
definitions, concepts, constructs, variables, hypothesis, process of research and structure of research proposal
Unit-II
Research design – concept and types – exploratory, descriptive, diagnostic and experimental; sampling design;
techniques, factors influencing sample size, measurement – concept, measurement scales – types and construction of
scales and reliability and validity aspects in measurement
Unit-III
Methods of data collection – questionnaire/schedule; questionnaire designing, interview and observational methods; data
analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing – an overview of
parametric and non-parametric tests (Analysis of Variance, X test, Wilcoxon Matched – pairs signed – rank test, Mann –
Whitney test, Kruskal – Wallis H-test)
Unit-IV
An overview of dependent and interdependent methods (multiple regression, discriminant analysis, conjoint analysis,
factor analysis, cluster analysis); ingredients and constructions of research report; procedure of preparation of reference
and bibliography