EVENT MANAGEMENT
Price:
Rs550
EVENT MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) EVENT MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) book solutions now mehta solutions brings top solutions for MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) EVENT MANAGEMENT book contains previous year solved papers plus faculty important questions and answers specially for MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) .questions and answers are specially design specially for MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
EVENT MANAGEMENT
Unit-I
Events – Nature, definition and scope, C’s of events, designing, interaction and importance; Event marketing tools –various needs addressed by events, focusing and implementing events, advantages and disadvantages of events
Unit-II
Elements of Events – Event, infrastructure, target audience, organizers, venue, media activities to be carried out; concept of market in events, segmentation and targeting of the market events
Unit-III
Positioning in events and the concept of event property; events as a product, methods of pricing events, events and promotion, various functions of management in events
Unit-IV
Strategic alternatives arising from environment, competition and defined objectives; pricing objectives; evaluation of event performance – measuring performance and correcting deviations
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