B2B Marketing
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B2B Marketing SOLVED PAPERS AND GUESS
Product Details: M D U UNIVERSITY B2B Marketing
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other M D U UNIVERSITY book solutions now mehta solutions brings top solutions for M D U UNIVERSITY B2B Marketing REPORT book contains previous year solved papers plus faculty important questions and answers specially for M D U UNIVERSITY.questions and answers are specially design specially for M D U UNIVERSITY students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
B2B Marketing
UNIT-I
Market Opportunity Identification-Analysis and Evaluation, Introduction to B2B Marketing. Customer Analysis:
Purchase process, Buying Teams, Business Buying and the Individual Manager, the effect of IT on purchase
Behaviour. Customer Relationship Management Strategies for Business Markets: Relationship theories and
variables, Business Marketing as Network Analysis and Management.
UNIT-II
Assessing Market Opportunities, Environmental changes impacting Supply Chain Power, Strategic Market
Planning: The purpose of strategy, approaches to strategy, Business Marketing Strategy.
UNIT-III
Managing Products for Business Markets, Managing Business Marketing Channels, Pricing: Costs, customers
and Competitors, Pricing strategy and organization, Relational Aspects of Business-to-business pricing, Bid
pricing, Key Account Management.
UNIT-IV
Business Marketing Communication: Integrated Communication strategy, Relationship communication: Direct
Marketing, Personal Selling, Relationship Communication Process, and Coordinating Relationship
Communication. B2B Branding
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