FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Business Research Methods

UNIT-I
Business research; its concept, nature, scope, need and managerial value of business research; components of
theory – definitions, concepts, constructs, variables, hypothesis, process of research and structure of research
proposal
UNIT-II
Research design – concept and types – exploratory, descriptive, diagnostic and experimental; sampling design;
techniques, factors influencing sample size, measurement – concept, measurement scales – types and construction
of scales and reliability and validity aspects in measurement
UNIT-III
Methods of data collection – questionnaire/schedule; questionnaire designing, interview and observational
methods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing – an
overview of parametric and non-parametric tests (Analysis of Variance, X test, Wilcoxon Matched – pairs signed
– rank test, Mann – Whitney test, Kruskal– Wallis H-test)
UNIT-IV
An overview of dependent and interdependent methods (multiple regression, discriminant analysis, conjoint
analysis, factor analysis, cluster analysis); ingredients and constructions of research report; procedure of
preparation of reference and bibliography