FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

International Business Environment

UNIT-I
Introduction to International Business: Importance, nature and scope of International business; Modes of entry
into International Business; Internationalization process and managerial implications.
Socio-Cultural environment: significance, religion, language, education, aesthetics, attitudes, culture, customs
and practices, cross cultural literacy, managing cultural diversity- dealing with cultural differences, social
responsibility of business.
UNIT-II
International Economic Environment: International economic analysis indicators; Economic factors affecting
international business operations- economic freedom, economic systems, economic indicators; Assessing
economic development, performance and potential; Regional economic integration: Effects of integration, major
regional trading groups in Asia and America. International Investment Theory - Theory of capital movements,
Market imperfections, Internationalization, Appropriability, Location specific advantage.
UNIT-III
Political and Legal environment: Political environment: Individualism Vs. collectivism, political ideology,
political risk; Legal environment: Types of Legal systems, trends in legal system, implications for mangers, legal
issues in international business.
UNIT-IV
Technological environment: Impact of technology on society, economy, industry; Need to spend on R and D,
implication of technology on MNCs, environmental factors contributing for rise of technology, Nature of
technology transfer, stages in transfer process, international technological issues.