CONSUMER BEHAVIOUR
Price:
Rs350
CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS
Product Details: X Y Z CONSUMER BEHAVIOUR
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other X Y Z book solutions now mehta solutions brings top solutions for X Y Z CONSUMER BEHAVIOUR REPORT book contains previous year solved papers plus faculty important questions and answers specially for .questions and answers are specially design specially for X Y Z students .
Please note: All products sold on mbabooksindia.com are brand new and 100% genuine
- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
UNIT I INTRODUCTION 9
Concepts – Significance – Dimensions of Consumer Behavior – Application of knowledge of Consumer
Behaviour in marketing decisions.
UNIT II CONSUMER BEHAVIOR MODELS 9
Industrial and individual consumer behaviour models - Howard- Sheth, Engel – Kollat, Webstar and
wind Consumer Behaviour Models – Implications of the models on marketing decisions.
UNIT III INTERNAL INFLUENCES 9
Psychological Influences on consumer behavior – motivation – perception – personality Learning and
Attitude- Self Image and Life styles – Consumer expectation and satisfaction.
UNIT IV EXTERNAL INFLUENCES 9
Socio-Cultural, Cross Culture - Family group – Reference group – Communication - Influences on
Consumer behavior
UNIT V PURCHASE DECISION PROCESS 9
High and low involvement - Pre-purchase and post-purchase behavior – Online purchase decision
process – Diffusion of Innovation – Managing Dissonance - Emerging Issues.
1. Books by courier
2. Delivery in 5-7 days
3. Courier india only
4. Rating of product : largest selling
