BRAND MANAGEMENT
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Rs350
BRAND MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: X Y Z BRAND MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other X Y Z book solutions now mehta solutions brings top solutions for X Y Z BRAND MANAGEMENT REPORT book contains previous year solved papers plus faculty important questions and answers specially for .questions and answers are specially design specially for X Y Z students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
UNIT I INTRODUCTION 8
Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand - Significance
of Brands – Different Types of Brands – Co branding – Store brands.
UNIT II BRAND STRATEGIES 10
Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing
Brand values – Brand vision – Brand Elements – Branding for Global Markets – Competing with
foreign brands.
UNIT III BRAND COMMUNICATIONS 8
Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand
ambassadors, celebrities – On line Brand Promotions.
UNIT IV BRAND EXTENSION 9
Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for
extension – Re-branding and re-launching.
UNIT V BRAND PERFORMANCE 10
Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand Audit
– Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding challenges &
opportunities.
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