FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

UNIT I INTRODUCTION 6
International Business –Definition – Internationalizing business-Advantages – factors causing
globalization of business- international business environment – country attractiveness –Political,
economic and cultural environment – Protection Vs liberalization of global business environment.
UNIT II INTERNATIONAL TRADE AND INVESTMENT 11
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and agreements
– VIII & IX, round discussions and agreements – Challenges for global business – global trade and
investment – theories of international trade and theories of international investment – Need for global
competitiveness – Regional trade block – Types – Advantages and disadvantages – RTBs across the
globe – brief history.
UNIT III INTERNATIONAL STRATEGIC MANAGEMENT 11
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio
management- global entry strategy – different forms of international business – advantages -
organizational issues of international business – organizational structures – controlling of international
business – approaches to control – performance of global business- performance evaluation system.
UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS 11
Global production –Location –scale of operations- cost of production – Make or Buy decisions – global
supply chain issues – Quality considerations- Globalization of markets, marketing strategy –
Challenges in product development , pricing, production and channel management- Investment
decisions – economic- Political risk – sources of fund- exchange –rate risk and management –
strategic orientation – selection of expatriate managers- Training and development – compensation.
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UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT 6
Disadvantages of international business – Conflict in international business- Sources and types of
conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in
international business – Ethical decision-making.
TOTAL: 45 PERIOD