FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

UNIT I STRATEGY AND PROCESS 9
Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation
Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives
and Goals - Corporate Governance and Social responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE 9
External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during
Industry Evolution-Globalisation and Industry Structure - National Context and Competitive advantage
Resources- Capabilities and competencies–core competencies-Low cost and differentiation Generic
Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and Capabilities
durability of competitive Advantage- Avoiding failures and sustaining competitive advantage-Case
study.
UNIT III STRATEGIES 10
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies -
Business level strategy- Strategy in the Global Environment-Corporate Strategy-Vertical IntegrationDiversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis
and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile -
Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc
30
Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix - Balance
Score Card-case study.
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION 9
The implementation process, Resource allocation, Designing organisational structure-Designing
Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic changePolitics-Power and Conflict-Techniques of strategic evaluation & control-case study.
UNIT V OTHER STRATEGIC ISSUES 8
Managing Technology and Innovation-Strategic issues for Non Profit organisations. New Business
Models and strategies for Internet Economy-case study