FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

UNIT I INTRODUCTION 9
An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio
economic and technological Influences on retail management – Government of India policy
implications on retails.
UNIT II RETAIL FORMATS 9
Organized and unorganized formats – Different organized retail formats – Characteristics of each
format – Emerging trends in retail formats – MNC's role in organized retail formats.
UNIT III RETAILING DECISIONS 9
Choice of retail locations - internal and external atmospherics – Positioning of retail shops – Building
retail store Image - Retail service quality management – Retail Supply Chain Management – Retail
Pricing Decisions. Mercandising and category management – buying.
UNIT IV RETAIL SHOP MANAGEMENT 9
Visual Merchandise Management – Space Management – Retail Inventory Management – Retail
accounting and audits - Retail store brands – Retail advertising and promotions – Retail Management
Information Systems - Online retail – Emerging trends .
UNIT V RETAIL SHOPPER BEHAVIOUR 9
Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision Process -
Factors influencing retail shopper behavior – Complaints Management - Retail sales force
Management – Challenges in Retailing in India.