GLOBAL BRAND MANAGEMENT
Price:
Rs600
GLOBAL BRAND MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: Guru Jambheshwar University of Science & Technology Hisar GLOBAL BRAND MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Guru Jambheshwar University of Science & Technology Hisar book solutions now mehta solutions brings top solutions for Guru Jambheshwar University of Science & Technology Hisar GLOBAL BRAND MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for Guru Jambheshwar University of Science & Technology Hisar .questions and answers are specially design specially for Guru Jambheshwar University of Science & Technology Hisar students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
GLOBAL BRAND MANAGEMENT
Unit - I
Product planning decision, product hierarchy, internationalization of product development process, country of origin and global brands, standardization v/s customization.
Unit - II
Branding concept: Branding, salient features of global brand, brand image ,brand personality, brand loyalty , global brand building, brand resonance, global brand equity, brand elements, brand extension, global brand positioning, brand value.
Unit - III
Globalization of brands: geographical extension, sources of opportunities for global brands, barriers of globalization, quality and global standards, global brand awareness.
Unit – IV
Brand portfolio, brand growth in global markets, socio-cultural factors and global brands, brand reinforcement and revitalization, corporate brand and destination brand, celebrity endorsement, global branding research.
