INTERNATIONAL ADVERTISING
Price:
Rs600
INTERNATIONAL ADVERTISING SOLVED PAPERS AND GUESS
Product Details: Guru Jambheshwar University of Science & Technology Hisar INTERNATIONAL ADVERTISING
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Guru Jambheshwar University of Science & Technology Hisar book solutions now mehta solutions brings top solutions for Guru Jambheshwar University of Science & Technology Hisar INTERNATIONAL ADVERTISING contains previous year solved papers plus faculty important questions and answers specially for Guru Jambheshwar University of Science & Technology Hisar .questions and answers are specially design specially for Guru Jambheshwar University of Science & Technology Hisar students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
INTERNATIONAL ADVERTISING
Unit - I
International Advertising: concept and nature; difference between national advertising and global advertising; changing nature of international landscape and it impact on advertising. Cross cultural and cross national differences and consumer behavior segmentation and positioning in relation to advertising .
Unit - II
Advertising planning frame work, process of setting advertising objectives, DAGMAR approach. Methods of determine advertising budget, role of creativity in copy writing, massages strategy and tactics; Media strategy and tactics, selecting media for international campaigns, evaluation of advertising effectiveness.
Unit - III
Advertising agency –functions, types, methods of compensation, agency client relationship, agency media relationship, case study of leading international Ad agencies
Unit - IV
Special international consideration: laws and regulations, customs and culture, time, inertia resistance, rejection and politics, Adoption Vs Standardization
