MS-66 : MARKETING RESEARCH

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Product Code: MS-66

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MS-66 : MARKETING RESEARCH SOLVED PAPERS AND GUESS

Product Details: IGNOU University MS-66 : MARKETING RESEARCH

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

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If you find yourself getting fed up and frustrated with other ignou University book solutions now mehta solutions brings top solutions for IGNOU MS-66 : MARKETING RESEARCH SERVICES book contains previous year solved papers plus faculty important questions and answers specially for ignou University .questions and answers are specially design specially for ignou University students .

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- - MANAGEMENT PROGRAMME
    Term-End Examination
    December, 2021
    MS-66 : MARKETING RESEARCH
    Time : 3 hours Maximum Marks : 100
    (Weightage 70%)
    Note : (i) All questions carry equal marks.
    (ii) Attempt any three questions from Section-A.
    (iii) Section-B is compulsory. SECTION - A
    1. What do you understand by the term Marketing Research ? Explain the various stages in the Marketing Research Process.
    
    2. Differentiate between Probability and non-Probability Sampling. Explain any two of the methods from Probability and non-Probability Sampling. Give examples.
    
    3. (a) What are the sources of Secondary Data ? Discuss.
    (b) Explain any three methods used for Data Collection.
    
    4. Write short notes on any three from the following : (a) Discriminant analysis Vs Cluster analysis. (b) Focus Groups. (c) Uses of Qualitative Research. (d) Descriptive Research Design. (e) Methods of Graphical presentation of Data.
    SECTION - B
    
    5. A Leading pharmaceutical company has recently taken over the management of a hospital in Delhi. This hospital has OPD, Surgery, Pathological Laboraties and emergency services. The Company wants you to undertake a research to study people's awareness and perception of the hospital.
    Questions : (a) Design a questionnaire you would use for the study.
    
    (b) What steps are involved in designing a questionnaire ?