MS-68 : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING
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MS-68 : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING SOLVED PAPERS AND GUESS
Product Details: IGNOU University MS-68 : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other ignou University book solutions now mehta solutions brings top solutions for IGNOU MS-68 : MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING SERVICES book contains previous year solved papers plus faculty important questions and answers specially for ignou University .questions and answers are specially design specially for ignou University students .
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MANAGEMENT PROGRAMME (MP)
Term-End Examination
December, 2021
MS-68 : MANAGEMENT OF MARKETING
COMMUNICATION AND ADVERTISING
Time : 3 hours Maximum Marks : 100
(Weightage 70%)
Note : (i) Answer any three questions from Section A.
(ii) Section B is compulsory.
(iii) All questions carry equal marks.
SECTION - A
1. (a) What is Marketing Communication Process ? Explain the various sources of
misunderstanding that may obstruct the process.
(b) How do strategies and client focus vary according to the type of client and size of
the agency ? Discuss.
2. (a) Distinguish between communication strategy and promotional strategy.
(b) Discuss the various elements in the planning process of promotional strategy taking the
example of any consumer durable product
of your choice.
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3. (a) Briefly explain the various marketing communication forms with suitable examples. (b) What are the characteristics of Direct marketing that distinguishes it from other promotional methods ? Explain with suitable illustration.
4. Write short notes on any three of the following : (a) Radio Vs Television as advertising medium (b) Creative Associations (c) Elements of media strategy (d) P. R in marketing (e) Agency Positioning
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