MBA-203 MARKETING MANAGEMENT
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JNU university mba MBA-203 MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: JNU university MBA-203 MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other JNU university book solutions now mehta solutions brings top solutions for JAIPUR National university mba MBA-203 MARKETING MANAGEMENT SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for JNU University .questions and answers are specially design specially for JNU University students .
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MARKETING MANAGEMENT1.Introduction to Marketing Management- Nature and importance of marketing. The
marketing concept, philosophies of Marketing Management. Role & scope of marketing
management in India, The Marketing Environment, Indian Market Environment
2. Marketing Strategy & Planning – Strategic Management, Marketing Planning,
Competitive Marketing Strategy, Product Life Cycle Strategy and New Product Development
Strategy
3. Consumer Behaviour: Consumer Buying Behaviour, Factors influencing buyer behavior,
Consumer Psychology - Industrial Buyer behavior Vs. Domestic Buyer behavior, Consumer
value and satisfaction, Market Measurement & Forecasting, Market segmentation-meaning,
levels, basis of segmentation, concept of niche marketing.
4.Fundamentals of Product Management, Introducing New Products, Product Life Cycle,
Competitive Strategies, Branding Decision, Pricing Decision, Designing pricing strategies
and programs, pricing techniques, Advertisement and Sales Promotion Budgets for
Promotion
5.Managing Marketing Channels, Types of channels, meaning & importance, channels
strategies, Logistics and Supply Chain Management, Retailing and Wholesaling, managing
retailing.
6. Promotion: Advertising- meaning and importance, types, media decisions, promotionmix. Marketing appeals and tactics. Promotional vehicles. Interactive advertising formats.
New marketing models (CPM, CPC, and CPA). Direct Marketing Sales Promotion (push
versus pull study).
7. Market Evaluation and Controls - Types, process, obstacles to marketing control -
Marketing Audit - Marketing Ethics.
8.Market Potential: Company Potential, Company Sales Forecast, Forecasting Methods,
Qualitative Methods, Quantitative Methods.
9. New Product Development And Adoption Process, Developing New Products,
Connotations of the Term ‘New Product’, Organizing for New Product Development, Idea
Generation, Idea Screening, Concept Testing, Business Analysis, Product Development, Test
Marketing, Commercialization, New Product Adoption Process, Adoption Decision, Factors
Affecting New Product Adoption Rate, Time Factor and Diffusion Process, Innovators, Early
Adopters, Early Majority, Late Majority.
10. Managing Marketing Communication: Marketing Communications, What is
communication?, External Flow, Internal Flow, Communications Process, Barriers to
Communication, Barriers at the source, Barriers in Encoding, Barriers in Transmission,
Barriers in Decoding, Communications Objectives (Marketing communication Models),
Hierarchy Models, Hierarchy-of effects Model, Innovation-adoption Model, Information
processing Model, Implications for Managers, Persuasive Communication, Message Design,
Message Appeals, Message structure, Message Source.
11. Communications Media: Types of Communications Systems, Budget Allocation to
Marketing communications, Arbitrary Allocation, Percentage of Sales Method, Competitive
Parity Method, Objective and Task method, Experimental Approach, Marketing
Communications Mix
12.Advertising: Sales Promotion, Personal Selling, public relations and Publicity, Direct
Marketing, Selection of Promotional Mix, Product Characteristics, Market Characteristics,
full and Push Strategies, Integrated Marketing Communications, Communications Feedback.
13.Scanning and Analysing Environment: Demographic Environment, Economic
Environment, Competitive Environment, Socio-cultural Environment, Political - Legal
Environment, Technological Environment.
14.Information about Factors that Affect Marketing: Marketing Information Systems
(MIS), Databases, Internal Records, External Sources, Computer Networks and Internet,
Data Mining and Data Warehousing, Marketing Intelligence Systems, Marketing Research
Process, Defining Marketing Researc.
15.E-Marketing, Fundamental Concept of Web Marketing, Role of Internet in a Marketing
Setting, internet, WWW, E-marketing, E-commerce, Why the Internet is a Valuable Tool in
Marketing?, Benefits of a Company sing the Internet in Marketing, Developing an Internet
Marketing Strategy, Enumerating the Objectives, Selecting the target Audience, Determining
the Website Attributes, Taking Internet-based Marketing-mix Decisions, Implementing the
internet Marketing Strategy, Current Challenges and Future Prospects for E-marketing,
Challenges of Using the Internet n Marketing, Future of E-marketing.
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