B2B Marketing  SOLVED PAPERS AND GUESS

Product Details: Rohtak   UNIVERSITY B2B Marketing

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

ABOUT THE BOOK

FROM THE PUBLISHER

If you find yourself getting fed up and frustrated with other anurag group of institutions UNIVERSITY book solutions now mehta solutions brings top solutions for anurag group of institutions B2B Marketing REPORT book contains previous year solved papers plus faculty important questions and answers specially for anurag group of institutions UNIVERSITY .questions and answers are specially design specially for anurag group of institutions UNIVERSITY students .

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B2B Marketing

Unit – I
Introduction: Market Opportunity Identification, Analysis & Evaluation, Character of B2B
Marketing
Unit – II
Customer Analysis: Organizational Buyer Behaviour, Customer Analysis, Customer
Relationship Management Strategies for Business Markets
Unit – III
Market Planning: Assessing Market Opportunities, Environmental Changes Impacting Supply
Chain Power, Strategic Market Planning.
Unit – IV
Marketing Mix I: Managing Products for Business Markets, Managing Business Marketing
Channels, Pricing, Key Account Management.
Unit – V
Marketing Mix II: Business Marketing Communication, IMC, Advertising, Trade, PR, One to
One Media, Business Marketing Communication-B2B Branding