Customer Relationship Management SOLVED PAPERS AND GUESS

Product Details: Rohtak   UNIVERSITY Customer Relationship Management

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

ABOUT THE BOOK

FROM THE PUBLISHER

If you find yourself getting fed up and frustrated with other Rohtak   UNIVERSITY book solutions now mehta solutions brings top solutions for Rohtak   UNIVERSITY Customer Relationship Management REPORT book contains previous year solved papers plus faculty important questions and answers specially for Rohtak   UNIVERSITY .questions and answers are specially design specially for Rohtak   UNIVERSITY students .

Please note: All products sold on mbabooksindia.com are brand new and 100% genuine

Case studies solved
New addition fully solved
last 5 years solved papers with current year plus guess

PH: 07011511310 , 09899296811 FOR ANY problem

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Customer Relationship Management

UNIT-I
Introduction – Origin, evolution and concept of CRM, strategic importance of CRM, goals of CRM, types of CRM, CRM Architecture
UNIT-II
Operational CRM – Sales force automation: lead management, contact management, field force automation; enterprise marketing automation: market segmentation, campaign management, customer service and support, contact and call center operations
UNIT-III
Analytical CRM – Managing and sharing customer data: customer information database, ethics and legalities of data use, data warehousing and data mining; types of data analysis – online analytical processing, click stream analysis, collaborative filtering, CRM and business intelligence collaborative CRM
UNIT-IV
CRM Implementation – Establishing CRM performance monitoring, CRM readiness assessment, system, CRM audit, CRM project management, employee engagement in CRM project, CRM budget, key account management, evaluating CRM return on investment