ADVERTISING AND PROMOTION MANAGEMENT
Price:
Rs600
ADVERTISING AND PROMOTION MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: UTKAL UNIVERSITY ADVERTISING AND PROMOTION MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other UTKAL UNIVERSITY book solutions now mehta solutions brings top solutions for ADVERTISING AND PROMOTION MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for UTKAL UNIVERSITY .questions and answers are specially design specially for UTKAL UNIVERSITY students .
Please note: All products sold on mbabooksindia.com are brand new and 100% genuine
- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
ADVERTISING AND PROMOTION MANAGEMENT
Unit-1 Advertising and the marketing process, Media planning and selection, Campaign planning and lunching.
Unit-2 Message designing and development. Advertising budgeting, Corporate Advertising.
Unit-3 Client-Agency Relationship - The role and working of an Ad Agency.
Unit-4 Measurement of Advertisement Effectiveness - DAGMAR Approach. Pre-Testing, PostTesting Techniques of measuring Ad. Effectiveness.
Unit-5 Sales Promotion- Consumer Promotion, Dealer Promotion, Sales Force Promotion. Sales force planning and execution. Recent trends. Elementary knowledge of public relations.
