CONSUMER BEHAVIOUR
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CONSUMER BEHAVIOUR SOLVED PAPERS AND GUESS
Product Details: TELANGANA UNIVERSITY CONSUMER BEHAVIOUR
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other TELANGANA UNIVERSITY book solutions now mehta solutions brings top solutions for TELANGANA UNIVERSITY CONSUMER BEHAVIOUR contains previous year solved papers plus faculty important questions and answers specially for TELANGANA UNIVERSITY .questions and answers are specially design specially for TELANGANA UNIVERSITY students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
CONSUMER BEHAVIOUR
UNIT-I
Consumer Behaviour and Marketing Action - An overview - Consumer involvement - Decision-Making Processes - Purchase Behaviour and Marketing Implications - Consumer Behaviour Models.
UNIT-II
Environmental influences on Consumer Behaviour - Cultural influences - Social class-Reference groups and family influences - Opinion leadership and the diffusion of innovations-Marketing implications of the above influences.
UNIT-III
Consumer buying behaviour - Marketing implications - Consumer perceptions-Learning and attitudes - Motivation and personality-Psychographics - Values and Lifestyles, Click-o-graphic.
UNIT-IV
Strategic marketing applications - Market segmentation strategies - Positioning strategies for existing and new products, Re-positioning, Perceptual Mapping - Marketing communication - Store choice and shopping behaviour - In-Store stimuli, store image and loyalty - Consumerism - Consumer rights and Marketers' responsibilities.
UNIT-V
The Global Consumer Behaviour and Online buying behaviour - Consumer buying habits and perceptions of emerging non-store choices - Research and applications of consumer responses to direct marketing approaches - Issues of privacy and ethics
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