AN INTRODUCTION TO BUSINESS MANAGEMENT THINKER- LEADERS AND BUSINESS HISTORY.
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AN INTRODUCTION TO BUSINESS MANAGEMENT THINKER- LEADERS AND BUSINESS HISTORY.
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Product Details: UTKAL UNIVERSITY AN INTRODUCTION TO BUSINESS MANAGEMENT THINKER- LEADERS AND BUSINESS HISTORY.
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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AN INTRODUCTION TO BUSINESS MANAGEMENT THINKER- LEADERS AND BUSINESS HISTORY.
Unit-I Business Management Thinkers & Leaders.
Peter Drucker
Philip Kotler
Henry Ford
J.R.D Tata
Bill Gates
Steve Jobs
Reference: Fifty Key Figures in Management by Morgen Witzel Routledge- 2003. (Roli Business Book Series). The Joy of Achievement: A Conversation with J.R.D.Tata by R.M Lala -1995.
Unit-II The East India Company. The World Most Powerfull Corporation. (The History Of Indian Business Series Editor Gurcharan Das) Author: Tirthankar Roy, Published By: Penguin Books India- 2012.
A Student Is Required To Read The Book And Comprehend the history of one of the most successful companies In Modern Times.
Unit-III Indian Railway A Brief History. Reference: Indian Railways By M.A Roa. National Book Trust, India 1999. Changing Tracks- Re Investing The Spirit of Indian Railway By V Nilakant And S
Ramnarayan - Harper Collins India (2009) A student is required to read the book and comprehend the development of Indian Railways between 2004 -2008, under the leadership of Sri Lalu Prasad Yadav.
Unit-IV The Maruti Story- How a Public Sector company put India on Wheels. By R.C Bhargava – Collins Business- 2010. A student is required to read the book and comprehend how AutomobileCar sector changed in india.
Unit- V Jewels in The Crown Ray Hulton- Elliott & Thompson Ltd. 2013. How Tata of India transformed Britain’s Jaguar Land Rover. A student is required to read the book and comprehend
the change over through acquisition.