Consumer Behaviour

Brand: Mehta Solutions

Product Code: utu-18

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Consumer Behaviour SOLVED PAPERS AND GUESS

Product Details: Uttarakhand Technical University Consumer Behaviour

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

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If you find yourself getting fed up and frustrated with other Uttarakhand Technical University book solutions now mehta solutions brings top solutions for Uttarakhand Technical University Consumer Behaviour book contains previous year solved papers plus faculty important questions and answers specially for Uttarakhand Technical University .questions and answers are specially design specially for Uttarakhand Technical University students .

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Consumer Behaviour

Unit-I

Introduction

Defining Consumer Behaviour; Reasons for Studying Behaviour, Applying Consumer Behaviour Knowledge; Scope of Consumer Behaviour; Market Segmentation; Bases of Segmentation, Criteria for Effective Targeting of Market Segments.

Unit-II

Consumer as an Individual

Consumer Motivation; Consumer Involvement, Personality and Self-concept; Perception, Consumer Learning and Memory, Attitudes and Changing Attitudes, Information Processing.

Unit-III

Consumer in Social and Cultural Settings

Reference Groups and Family Influences; Social Class, Cultural; Sub-cultural and Cross-cultural Influences on Consumer Behaviour; Personal Influences and Diffusion of Innovation; Impact of Media and Globalisation.

Unit-IV

Consumer Decision Process

Problem Recognition; Search and Evaluating; Purchasing Processes; Post-purchase Behaviour; Consumer Behaviour Models; Consumerism; Organisational Buying Behaviour.

Unit-V

Consumer Satisfaction

Measurement of Consumer Satisfaction and Dissatisfaction, Repeat Buying, Brand Switching and Loyalty, Opinion Leadership, Complaining Behaviour.

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