MARKETING MANAGEMENT
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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) MARKETING MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) book solutions now mehta solutions brings top solutions for MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) MARKETING MANAGEMENT book contains previous year solved papers plus faculty important questions and answers specially for MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) .questions and answers are specially design specially for MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
MARKETING MANAGEMENT
Unit -I
Nature and scope of marketing: corporate orientation towards marketplace; building and delivering customer value and satisfaction; retaining customers; marketing environment; marketing research and information system
Unit -II
Analyzing consumer markets and buyer behaviour; analyzing business markets and business buying behaviour; market segmentation, positioning and targeting; tools of product differentiation; marketing strategies in the different stage of the product life cycle
Unit -III
New product development process; product mix and product line decisions; branding and packaging decisions; pricing strategies and programmes; managing marketing channels; wholesaling and retailing
Unit -IV
Advertising and sales promotion; public relations; personal selling; evaluation and control of marketing effort; web marketing; green marketing; reasons for and benefits of going international; entry strategies in international marketing
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